August 18, 2011 by chrisdrayer
Filed under Kansas City, Marketing, Social Media
Country Gravy, fried eggs, bacon and hashbrowns. Now I’m starving…. but what does this have to do with and what the heck is a hashtag for? More importantly – does it have anything to do with Real Estate in Kansas City?
Absolutely. The term and use of the hashtag is imperative for realtors who want to get involved in their local community and get the most out of twitter.
The term is only a few years old and is associated with Twitter – so don’t feel bad if you don’t fully get it.
When preceding a word, The Pound or Number sign “#” combined with the word is refereed to as a hashtag. Early adopters of twitter wanted a way to lump together like minded people and conversations and created the easy to use hashtag. For example, The cholesterol packed plate I mentioned above would be summed up with the hashtag #breakfast….. or perhaps #healthfood. The twitter language has a hefty dose of sarcasm and irony when hashtags are concerned. Also – notice there is no space between health & food – #’s only work when combined without a space.
BBQ hashtags & Hashtag Bingo
Hashtags can help you organize and connect with like minded potential buyers or sellers and allow you to interact. If you are a local BBQ fan, perhaps its your niche or identity – then you would want to connect with other locals that crave the Q. (Why am I so food focused?)
In twitter (or in my case Hoot Suite) I searched for #KCBBQ and got the results to the left. At any moment there are conversations going on about what you are interested in on twitter. People are social – and people who post to twitter frequently crave feedback and interaction (& in this case, smokey sauce covered ribs).
There is a WRONG way to use hashtags, and it is lovingly called Hashtag Bingo or Hashtag overkill. Today, the best practice and conventional wisdom and says 0-2 max per tweet. Its #irritating to #read a #hashtag on #every #word of a #sentence. (note example on left)
How can you use hashtags more effectively today? The # for the Real Estate Barcamp Kansas City is#REBCKC Its nice and short and is easily typed on a mobile device rather than the events whole name. If you have a question about #REBCKC, just use the hastag and ask the question on twitter – that way anyone following the hashtag can answer the question for you. The day of our event Sept 29th 2011, people will post photos, comments and feedback to the hashtag. In hootsuite you can even save them as columns of content for easy reference.
Now that that is straightened out, Please pass the Hashtags.
Hey – you can also opt to follow @REBCKC on Twitter for event info and or Come to Real Estate Bar Camp KC to chat IRL about what works!
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